Design with Utility in Mind
The design of the website should make it easy for users to navigate and find all of the information and resources they may need. If you have an online store, make sure it is organized intuitively so that customers have no trouble finding what they are looking for. If you are just writing a blog, make it easy to find different posts that visitors may want to read. Premium WordPress themes make it easy to organize a website in a smart, sensible way, so don’t get overly fancy with the design. Above all else, your visitors will want to have an easy time navigating your site.
When it comes to the actual look and feel of your website, remember that this is the online extension of your company’s brand. As such, you should try to project the same image of credibility and professionalism that you do in all parts of your company.
Provide Valuable Content
For businesses that are looking to establish a strong online presence, it’s generally a smart move to include a diverse set of content on your website. It can be tempting to think of your website as strictly a promotional tool for your company and a place for you to push your products and services. And it is definitely true that the main goal of your online operations is to increase business. However, you will be limiting the number of users who actually come to your website if you only produce content about your company.
Instead, think about what your target audience will find valuable. Pet stores, for example, might write about a new product that just came in, or they might write about the breeds showing up in this year’s Westminster Dog Show finals. Rather than simply telling online users about your business offerings, give them content that they will find valuable for other reasons (like fun or interesting articles and videos).
Socialize with Customers
The great thing about social media is that it allows companies to connect directly with their customers. Once you have your website set up, you should use comment feeds and social media pages as a way to demonstrate your company’s personality and commitment to good customer service.
When you have established your website, branch out with pages on sites like Facebook and Google+. With these pages, you can promote your website’s online content, in addition to providing content from external sources to boost the value of your social media feeds, pursuant to the goals stated above. You are not just trying to get people to buy your product; rather, you are trying to encourage people to become more engaged with your company. Higher engagement means higher visibility, which will inevitably lead to more business.
Optimize Your Activities
Keep in mind that your job online doesn’t end when you press the Return key to send your content off to whatever sites you are building up. You will need to take some time to make sure you are delivering your content to the right places so that your business’s website will get noticed.
Search engine optimization is an important part of any company’s activities online. There are a number of factors that go into search engine optimization, including keyword focus and page views, and it helps to take some time to learn what goes into your site’s search ranking. Once you understand those factors, you can work on spreading your content and links to other sites, giving your site a better chance of coming up on search result lists. Rather than being about modifying content to increase page views, search engine optimization efforts should be about giving your content a chance to be seen.