Call to Action (CTA) is an important part of internet marketing campaign that can help to convert leads into sales. On the other hand, designing and testing calls to action is usually complicated, especially when you’re with a modest budget. May be your site has low conversion ratio compare to volume of traffic, if so it’s advisable to optimize call to actions(CTAs) that don’t require a multi-million dollar marketing campaign. All you need is to encourage user to act by creating/testing different effective call to action. Let’s find out here few effective techniques that will help to improve your conversion ratio.
First and important aspect where to place call to action button on a web page? The main purpose is to draw visitor’s attention that helps to improve conversion ratio. Positioning in noticeable areas for example the top area of a web page may lead to considerably higher landing page conversions just because users are able to see the call to action button and take action such as buy, download or subscribe.
In the above image you can see galaxy s4 image, “Buy Now” button, video and easy option that all appears at the top of page which leads to enhance the conversion ratio of the product or services.
Design Call to Action Button:
After deciding a placement of CTA button, next step is to design proper execution button that includes below things:
Shape & Size:
Needless to say that size of call to action buttons in compare to other buttons matters. It should be bigger and proper visible to visitors that grab user’s attention. Assuming you have a number of ‘Call to Action’ buttons in a web page, you can change their shape and size based on their importance. As an example a ‘Buy Now’ button is definitely more significant compared to other button therefore you can play with their shapes and size according to your requirements.
You have to confirm that the button stands apart while compare to rest of the web page and this can simply be performed by trying some 3D special effects to the button with regular effects like Drop Shadow, mouse hover, Gloss, Gradient, etc.
Text Plays a Vital Role:
Online visitors who are looking for information are looking for text, not picture. Make sure your words are clear, specific, and action-oriented.
Primary and Secondary CTA:
Sometimes, you have two or three contending acts that you want your visitors to take. For example, you may wish to invite them to inquire a consultation and give a try to your product or service. Or you might wish them to join up for your email newsletter. Figure out which call-to-action carries considerably more prior, and give it more notable positioning along with a better size. Additionally, take into account that the background of your web page can strike click-through rate hence, confirm that there is a specific positioning between your call-to-action and the information around it.
A/B Testing is recommended for different targets planned: are you planning to offer something at your website? Aiming to get involvement on your site? Planning to drive user signups on your website landing page? The concept of A/B testing is very easy: make an alteration to your site and determine how this modification impacts customer actions. Therefore, tweaks button design and measure user behavior.