Facebook’s News Feed Update How to Optimize the New Look for Your Business
- Semil Shah
- March 21, 2013
Isn’t it thrilling that one day you wake up and found your Facebook Timeline is totally new and refreshing like never before? Well, I’m sure that might had happed earlier so fasten your seatbelts as Facebook is ready to surprise you one more time with a brand new look and interface on your Facebook Timeline. Bringing a whole new world to navigate and to get used to. Not only that, as this transformation will bring countless opportunities for the business page along with this change.
Get aware with this upcoming change and don’t be taken by surprised. Unlike with your previous timeline, this time, you can start early and be ready to capitalize on this NEWsfeed before it is widely available! How exciting!!!
Check out what would be there in the new Facebook?
1. More personalized Newsfeed
2. Photos and Visual Content Reign
Keeping in mind with the mobile and tablet users, this new look has been designed. The images will be larger and when a user “likes” you or something you post, your image will show up on the Newsfeed. More precisely, the stories will be bigger now. By placing text on photos, Facebook has created more space for visual content and thumbnail images.
Ready to Chat About
how the Facebook's Newsfeed
highlight your business?
Drop us a line today!
3. Content Organized by Genre
On the top right, you will be able to see the content by choosing topic feeds, such as “Music”, “Photos” or users following a particular page.
Now pick more specific categories such as “New Cover Photos.”
Above all this will be more stimulating for users who frequently get to the end of their Newsfeed. As you’ll scroll down to the bottom, you will find an option to modify your view from photos to videos or music. Open up a whole new way of scanning your Newsfeed and keep users on Facebook longer.
4. Innovative Sidebars
The new black sidebar on the left looks sleek and contemporary that will now include your chat. The bar will also often be minimized to show only bookmark icons for friends’ faces.
5. Compatible to Every Device
This new design has meant to be friendly to all kinds of devices – from cell phones to iPads to desktop computers; the new Newsfeed should offer the same user experience throughout.
And for those of you out there who are wondering just WHY Facebook is doing this, here is the long and short of it:
Facebook wants to offer a fresh and trendy look that is free of clutter. But at the end of the day, the new design is meant to be more addictive and keep users perusing longer.
By lengthening our Facebook-attention spans (no easy feat in today’s AD-saturated world), Facebook is offering more opportunities for advertisers.
How this will be beneficial to Business Owner?
Every minute we spend on Facebook creates more advertising real estate – more opportunities for the ones paying Facebook’s bills to try and sell us something. As a business owner – this is where your ears should really perk up! More users spending more time on Facebook means a big opportunity for you!
The new Newsfeeds will highlight your Business Facebook Page’s most popular posts! This is an amazing way for you to increase your followers, likes, comments and shares.
When a Facebook user “likes” your page – YOUR cover photo and profile photo will show up in Newsfeeds – great free advertising for you!
The Following Feed – This new feed will show users what is new in the Pages they follow. Users will have more exposure to Pages and will easily be able to view your updates alongside friends’ updates, rather than instead of them.
Because the new design is meant to offer the same user experience on all devices, your potential customers and followers will be more likely to keep up with your page, regardless of whether they are on their home computer, iPad, or iPhone.
Want to join the party early?
Here’s what to look for: Facebook is kind enough to be unveiling the new look slowly.
It won’t happen overnight, so you will have time to get used to it, and the guys at Facebook will have a chance to integrate user feedback. If you want to be an early adopter, you can look for a banner that says “Coming Soon: Less Clutter, More Stories.” You will have the option to click on this and try out the new look. Or simply Click Here and sign up for the waiting list!
About the Author
My name’s Semil Shah, and I pride myself on being the last digital marketer that you’ll ever need. Having worked internationally across agile and disruptive teams from San Fransico to London, I can help you take what you are doing in digital to a whole next level.